Layer One Group
Communications & Advisory

Our clients shape the future. We tell their story.

Strategic communications, digital marketing, and AI advisory for the companies redefining finance and technology.

Our Clients Have Been Featured In

BloombergCNBCForbesCoinDeskThe BlockFortuneTechCrunchWall Street JournalDecryptAxiosFinancial TimesBarron'sThe InformationFast CompanyWiredTearsheetBloombergCNBCForbesCoinDeskThe BlockFortuneTechCrunchWall Street JournalDecryptAxiosFinancial TimesBarron'sThe InformationFast CompanyWiredTearsheetBloombergCNBCForbesCoinDeskThe BlockFortuneTechCrunchWall Street JournalDecryptAxiosFinancial TimesBarron'sThe InformationFast CompanyWiredTearsheetBloombergCNBCForbesCoinDeskThe BlockFortuneTechCrunchWall Street JournalDecryptAxiosFinancial TimesBarron'sThe InformationFast CompanyWiredTearsheet
Services

What We Do

PR, digital, and AI advisory under one roof. Built for the companies shaping finance and technology.

PR & Corporate Communications

Narrative & Messaging Development

We turn complex technologies and business models into clear, compelling narratives, each one pressure-tested against your competitors before it goes live.

Media Relations

Relationship-driven outreach to tier-one business press, top-tier trades, and broadcast. We secure placements that matter by matching the right story to the right journalist.

Thought Leadership

Bylined articles, op-eds, podcast bookings, and keynote placements. We get your executives into the conversations their industry is already having.

Conferences & Events

End-to-end conference strategy: speaker placement, panel curation, media briefings, and on-site support. We turn events into relationships and coverage.

Awards Programs

Strategic pursuit of industry awards that carry real weight with your audience. We handle research, writing, and submission so your team stays focused.

Issues Management

Rapid-response protocols and proactive reputation monitoring. We build holding statements, response frameworks, and escalation plans before the news cycle turns, not after.

Social Media & Digital Marketing

Strategy

Platform-specific strategies built on audience research and performance data. We find where your prospects spend their time and meet them with content they value.

Content Creation

We produce everything from short-form social to long-form editorial and multimedia. All of it written for audiences who already know their space.

Executive Digital Communications

Personal brand development for C-suite leaders across LinkedIn, X, and emerging platforms. We ghostwrite, schedule, and manage engagement so your executives stay visible without it becoming their job.

Community Management

Active engagement across social platforms, Discord, Telegram, and the channels where your community actually gathers. We respond in your voice and surface what your audience is telling you.

Paid Social

We run paid campaigns on LinkedIn, X, and Meta, targeted to reach the right people in financial services and technology.

Analytics & Reporting

We build custom dashboards and deliver monthly reporting tied to your KPIs: share of voice, message pull-through, traffic, leads, and pipeline influence.

AI Advisory for Communications Teams

AI Training & Workshops

Live sessions built for communications teams, not engineers. We cut through the jargon, walk through real applications, and give your team the confidence to start using AI in their daily work.

AI Governance & Policy

We draft team-specific usage policies covering approved tools, human review requirements, attribution standards, and data handling guidelines. Clear guardrails that let your team move fast without risk.

Workflow Audits & Ideation

We map your existing communications workflows, facilitate structured ideation sessions, and score each AI opportunity by impact and effort. The result is a prioritized roadmap your team actually believes in.

Custom AI Tools

Custom AI tools for your specific workflows: media monitoring, briefing assembly, content drafting, social scheduling, analytics. We build, test, and deploy them alongside your team.

Trend Intelligence & Tool Evaluation

AI tools change weekly. We evaluate new releases and platform updates through a communications lens, then tell your team what to adopt, what to skip, and what to watch.

Ongoing Advisory & Office Hours

We serve as a standing AI resource for your communications team. Monthly training, office hours, real-time troubleshooting, and strategic guidance as the tools around you keep changing.

Expertise

Industries We Serve

We already know your industry, your competitors, and the journalists who cover your space. We skip the learning curve and get to work.

Emerging Technology

The protocols, platforms, and tools rewriting the rules of commerce and computing.

Artificial IntelligenceDeFiStablecoins & PaymentsFintechCrypto & BlockchainCybersecurityTokenization & RWADigital Assets

Financial Services

The firms deploying capital, managing risk, and navigating regulation across global markets.

Investment BankingHedge FundsProfessional ServicesPrivate EquityWealth ManagementVenture CapitalAsset ManagementCapital Markets
About Us

Why Layer One Group

Most agencies either understand technology or understand finance. We understand both, and we have the track record to prove it. Layer One Group pairs big-agency strategic depth with a boutique model: senior practitioners, AI-powered workflows, and a team that already knows your industry before the first call.

Fluent in Both Worlds

Your clients, regulators, and investors live at the intersection of technology and financial services. So do we. We are not going to bill you while a junior team Googles your industry.

One Team, One Narrative

PR, digital marketing, and AI advisory under one roof. Your story stays consistent whether it runs in Bloomberg, on LinkedIn, or from a conference stage. One agency, one strategy.

Senior Talent, Startup Speed

Edelman and Prosek alumni who left the big-agency world to work directly with clients. You get the strategic depth without the layers, the slow approvals, or the rotating account teams.

AI-Native Operations

AI is not a line item on our services page. It is how we work: media intelligence, competitive monitoring, content workflows, campaign optimization. Human judgment steers it. Machine speed powers it.

Our Team

Built on Experience

Joe Scannell

Joe Scannell

CEO & Founder

Over a decade at Edelman and Prosek Partners working with clients including PayPal, Citadel, Invesco, and The Carlyle Group. Guided executives through M&A, IPOs, restructurings, and shareholder activism. Six years as a U.S. Navy Reserve Lieutenant and Pentagon Public Affairs Officer. Georgetown Master’s, Harvard Business School executive education.

Mackenzie Hart

Mackenzie Hart

Director

Seven years of experience spanning the Manhattan District Attorney’s Office and Prosek Partners. Builds communications strategies for financial services and digital assets clients, bringing rigor from high-stakes legal work to strategic comms.

Dylan Trotter

Dylan Trotter

Senior Associate

Five years of experience across Transform Group and Prosek Partners. Develops narratives for financial and technology audiences covering crypto, blockchain, AI, asset management, and alternatives. His background in financial communications and investor relations means he writes for both institutional and retail stakeholders.

Practical takes on PR, digital strategy, and AI in communications. No spam.

How We Work

Our Process

Strategic rigor, startup speed. Here is how every engagement works.

Skipping the Learning Curve

Every engagement opens with a communications audit: competitive positioning, media footprint, narrative gaps, and leadership visibility. We already understand your sector, so discovery is spent learning your business, not your industry.

Warm Desks, Not Cold Pitches

We have real relationships with the journalists and editors who cover your space: tier-one financial press, crypto-native outlets, and the trades your buyers read. When we pitch, they pick up.

Moving at the Speed of News

AI-powered media monitoring and rapid-response workflows let us spot opportunities in real time. When a market event creates a window for your voice, we are already moving.

Measuring What Matters

Every initiative ties to measurable outcomes: share of voice, message pull-through, engagement quality, and pipeline influence. When the data says adjust, we adjust.

Contact

Start a Conversation

Every engagement starts with a conversation. Tell us what you are working on and we will share how we can help.

Careers

Join Our Team

Remote-First, Senior-Led, Always Learning

We are remote-first because great work is not tied to a zip code. Our team connects through high standards, interesting clients, and a genuine interest in getting better at this.

We hire experienced people and give them room to run. Empathy and intellectual curiosity matter more to us than credentials.

Interested? Reach out. We are always open to conversations with smart, motivated people.